How long........(contest) - Druckversion

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How long........(contest) - quicksilver - 01.04.2004

"seal that is broken when the roof is raised for the first time"

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"When BMW dealers start selling the new Mini convertible in Europe and the U.S. this summer, the cars will be delivered to customers with the top down and a seal that is broken when the roof is raised for the first time. Buyers will be asked to sign a mock contract committing them to keeping the roof down as long as they can -- to stay true to the Mini convertible's open-minded spirit. "It will spark contests to see how long owners can go before breaking the seal," says Jack Pitney, vice-president of Mini USA. "



http://www.businessweek.com/magazine/content/04_14/b3877075_mz054.htm

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How long........(contest) - bluesky - 02.04.2004

coole aktion ...

hoffentlich erwischen die käufer auch ne "trockene" woche ... sonst wirds hart

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How long........(contest) - Keevan - 02.04.2004

ganz ehrlich ... gebt so ein cabrio meinem dad... der gewinnt das locker..

der ist da ziemlich schmerzfrei.. ( und ich musste schon 200 kilometer neben ihm sitzen... bei +12 ° C und regen)... da meint er fängt das cabriofahren erst richtig an ..

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